Teaching Responsibility
LJMU Schools involved in Delivery:
Liverpool Business School
Learning Methods
Seminar
Module Offerings
7000LBSDB-SEP-MTP
Aims
To develop students ability to analyse, design and deploy web based solutions in line with organisational strategic aims
Learning Outcomes
1.
To develop skills and knowledge to support business analysis and the strategic deployment of web based solutions
2.
To develop a range of digital marketing and advertising tools effectively.
3.
To evaluate software tools that can be used to maximise a business’s digital customer interactions.
Module Content
Outline Syllabus:Issue analysis
User centred design techniques and principles
Information architecture
Search engine optimisation
Social media marketing
Email marketing
Online advertising
Analytics
Legal issues
Module Overview:
Analyse, design and deploy web based solutions in line with organisational strategic aims. You will develop a range of digital marketing and advertising tools effectively and evaluate software tools that can be used to maximise a business's digital customer interactions.
Analyse, design and deploy web based solutions in line with organisational strategic aims. You will develop a range of digital marketing and advertising tools effectively and evaluate software tools that can be used to maximise a business's digital customer interactions.
Additional Information:This module examines the digital technologies supporting online business and the methods used to develop digital solutions