Teaching Responsibility

LJMU Schools involved in Delivery:

LJMU Partner Taught

Learning Methods

Lecture
Online
Seminar

Module Offerings

6603VLUBW-SEP-PAR

Aims

To recognise and evaluate the wider importance strategic decision making upon the competitive advantage of business

Learning Outcomes

1.
Analyse the strategic position of business within their internal and external environments
2.
Assess the strategic choices of businesses to pursue a competitive advantage
3.
Evaluate Strategy in action including the critical processes by which strategies are formed and how leaders implement them in changing environments.
4.
Synthesize rational arguments and recommendations in the light of evidence

Module Content

Outline Syllabus:What is strategy Strategic Position in the context of competitive advantage Industry & sector analysis Business strategy and models Corporate level strategy and strategic options International strategy Managing change Strategy in action Evaluating strategies
Additional Information:To provide an integrative approach to the study of strategic management and to examine the role that it plays within the overall performance of a business.

Assessments

Report
Reflection