Teaching Responsibility
LJMU Schools involved in Delivery:
LJMU Partner Taught
Learning Methods
Lecture
Online
Seminar
Module Offerings
6603VLUBW-SEP-PAR
Aims
To recognise and evaluate the wider importance strategic decision making upon the competitive advantage of business
Learning Outcomes
1.
Analyse the strategic position of business within their internal and external environments
2.
Assess the strategic choices of businesses to pursue a competitive advantage
3.
Evaluate Strategy in action including the critical processes by which strategies are formed and how leaders implement them in changing environments.
4.
Synthesize rational arguments and recommendations in the light of evidence
Module Content
Outline Syllabus:What is strategy
Strategic Position in the context of competitive advantage
Industry & sector analysis
Business strategy and models
Corporate level strategy and strategic options
International strategy
Managing change
Strategy in action
Evaluating strategies
Additional Information:To provide an integrative approach to the study of strategic management and to examine the role that it plays within the overall performance of a business.
Assessments
Report
Reflection