Teaching Responsibility
LJMU Schools involved in Delivery:
LJMU Partner Taught
Learning Methods
Lecture
Seminar
Workshop
Module Offerings
6551SLIBM-JAN-PAR
Aims
To provide students with a contemporary introduction to the corporate, business and functional level strategies of the organisations;
To enable students to examine and analyse both internally and externally corporate challenges ;
To develop a comprehensive understanding of the internal business context and products/services in relation to core business processes and functions;
To critically analyse the macro and micro environments within an international and global context.
Learning Outcomes
1.
Analyse the strategic nature of decision processes and behaviour.
2.
Recognise the inter-relationships between strategy identification, formulation and implementation.
3.
Analyse the competitive environment in which a business is located.
4.
Recognise and articulate the importance of obtaining and sustaining a competitive advantage.
5.
Explain the role and responsibility of the senior executives or advisors in meeting conflicting needs of stakeholders.
6.
Evaluate potential investment decisions and assessing their financial and strategic consequences, both domestically and internationally.
Module Content
Outline Syllabus:Introduction to strategic process
Internal analysis: business competences, processes and activities
Internal Analysis: Financial planning and performance
External analysis: General business environment
External analysis: Industrial environment
Conceptualising globalisation drivers and their interaction with internal and external corporate environment
Creating value chains: Enterprise Resource Planning (ERP)
Implementing a strategy and managing change
Corporate governance: Measuring and reporting performance
Strategic CSR
Additional Information:This module addresses the mainstreaming corporate, business and functional level strategies of contemporary management
and their implications to an everlasting, dynamic external environment. This shift is also internally explored across a range of geographical, organisational and industrial contexts.
Assessments
Portfolio
Report