E-Commerce Business Proposal

Website Optimization Report

Introduction to E-Commerce and the long tail of E-commerce
Search Engine Optimization and optimisation approaches
Website/E-Commerce Systems management with analytics
Goals, Funnels and Conversion
A/B Testing and experimentation
Content Management Systems
Social Media Marketing e.g. use of web influencers
Ethical Issues
Electronic Payment Systems
Security Issues

E-Commerce Systems - 6512COMECA

E-Commerce Systems

Formulate a coherent business plan for prototypical e-Commerce development.

Apply practical e-Commerce development, analysis and management techniques.

Refine on-going e-Commerce website development based on the critical appraisal
of analytical data.