Teaching Responsibility

LJMU Schools involved in Delivery:

LJMU Partner Taught

Learning Methods

Online

Module Offerings

6512COMECA-JAN-PAR

Aims

To extend students abilities beyond web development to website "management" by exploring the use of analytics to monitor user interactions with websites to both improve traffic to the site and increase the conversion of such visitors to customers. To investigate techniques such as search engine optimization, social media marketing and A/B testing etc. as primarily explored through e-commerce systems and how the same techniques are equally applicable to the majority of web offerings.

Learning Outcomes

1.
Apply practical e-Commerce development, analysis and management techniques.
2.
Refine on-going e-Commerce website development based on the critical appraisal of analytical data.
3.
Formulate a coherent business plan for prototypical e-Commerce development.

Module Content

Outline Syllabus:Introduction to E-Commerce and the long tail of E-commerce Search Engine Optimization and optimisation approaches Website/E-Commerce Systems management with analytics Goals, Funnels and Conversion A/B Testing and experimentation Content Management Systems Social Media Marketing e.g. use of web influencers Ethical Issues Electronic Payment Systems Security Issues
Additional Information:This module provides the student with the concepts, methods, techniques and practical experience in developing and managing e-commerce websites by using analytical data.

Assessments

Report

Essay