Teaching Responsibility
LJMU Schools involved in Delivery:
LJMU Partner Taught
Learning Methods
Online
Module Offerings
6512COMECA-JAN-PAR
Aims
To extend students abilities beyond web development to website "management" by exploring the use of analytics to monitor user interactions with websites to both improve traffic to the site and increase the conversion of such visitors to customers. To investigate techniques such as search engine optimization, social media marketing and A/B testing etc. as primarily explored through e-commerce systems and how the same techniques are equally applicable to the majority of web offerings.
Learning Outcomes
1.
Apply practical e-Commerce development, analysis and management techniques.
2.
Refine on-going e-Commerce website development based on the critical appraisal
of analytical data.
3.
Formulate a coherent business plan for prototypical e-Commerce development.
Module Content
Outline Syllabus:Introduction to E-Commerce and the long tail of E-commerce
Search Engine Optimization and optimisation approaches
Website/E-Commerce Systems management with analytics
Goals, Funnels and Conversion
A/B Testing and experimentation
Content Management Systems
Social Media Marketing e.g. use of web influencers
Ethical Issues
Electronic Payment Systems
Security Issues
Additional Information:This module provides the student with the concepts, methods, techniques and practical experience in developing and managing e-commerce websites by using analytical data.