Teaching Responsibility
LJMU Schools involved in Delivery:
LJMU Partner Taught
Learning Methods
Lecture
Seminar
Workshop
Module Offerings
6510IMPBW-JAN-PAR
Aims
Develop and demonstrate appropriate business and cultural understanding in an international context
Learning Outcomes
1.
Demonstrate knowledge of the cultural and management factors that influence business operations in the global market place.
2.
Recognise the diversity and complexity of culture and how they affect communication between cultures
3.
Critically analyse comparative business cultures, including cross-cultural issues
4.
Develop an understanding of international business etiquette
Module Content
Outline Syllabus:Globalisation as a consequence of change in business management
Culture as both ‘cause and effect’ of social structures and values
Culture as a business variable
Creation of a comparative business model for evaluation purposes
Business cultures in Far East, emerging markets, EU: Japan
Business cultures in BRIC/ LEM countries: Brazil, Russia, India and China
Theory into practice of culture in national and international business
Additional Information:Develop and demonstrate appropriate business and cultural understanding in an international context
Assessments
Presentation
Portfolio