Teaching Responsibility

LJMU Schools involved in Delivery:

LJMU Partner Taught

Learning Methods

Lecture

Seminar

Module Offerings

6509PMBSG-JAN-MTP

Aims

This module provides students with an understanding of economic theories and systems and the economic environment in which businesses and other organisations operate. The aim is to offer a sound knowledge base of economic theories and systems for the next level of study on a postgraduate programme and to enable students to examine critically economic topics, problems and issues. Students will also be introduced to common models used in marketing and how these consider the wider economic climate

Learning Outcomes

1.
Apply in-depth economic knowledge to marketing approaches
2.
Construct and present complex evaluative arguments, opinions and data within their subject area
3.
Effectively deploy problem solving techniques to help provide solutions to questions posed in their studies
4.
Communicate their views and ideas effectively and clearly in a range of media
5.
Examine critically the information that they will acquire on economics topics, problems and issues

Module Content

Outline Syllabus:- Economic models - Marketing models (PESTLE) Government intervention Economic growth - Performance of companies - Balance of payments – definition, measurement, causes of deficit/surplus, impact on the economy - Fiscal and monetary policy - Supply side policies - Contemporary themes that are having a specific impact on business financial performance e.g. 'credit crunch', QE
Module Overview:
This module provides students with an understanding of economic theories and systems and the economic environment in which businesses and other organisations operate. The aim is to offer a sound knowledge base of economic theories and systems for the next level of study on a postgraduate programme and to enable students to examine critically economic topics, problems and issues. Students will also be introduced to common models used in marketing and how these consider the wider economic climate This module will provide students with an introduction to economic theories and principles, and how economics informs approaches to marketing. This option module is for those students intending to progress to the following postgraduate programmes at level : MSc Digital Marketing MSc Entrepreneurship MSc Financial Management MA Human Resource Management MSc International Human Resource Management MSc Management and Digital Business MSc Management
Additional Information:This module will provide students with an introduction to economic theories and principles, and how economics informs approaches to marketing. Louise Burton - Module Leader.

Assessments

Presentation

Essay