Teaching Responsibility
LJMU Schools involved in Delivery:
LJMU Partner Taught
Learning Methods
Lecture
Seminar
Workshop
Module Offerings
6502DGABW-SEP-PAR
Aims
1.To acquire knowledge about issues and dimensions of strategic management.
2.To recognise the importance of external and internal organisational factors in determining the competitive success of organisations.
Module Content
Outline Syllabus:What is strategy.
Analysing the current situation.
Competitive advantage.
Corporate level strategy and strategic options.
Methods of development.
International strategy.
Analysing Capabilities.
Value Chain analysis
Implementing strategy & managing change.
Corporate reconstruction and reorganisation.
Contemporary trends in Strategic Management.
Additional Information:To provide an integrative approach to the study of strategic management and to examine the role that this plays within the overall performance of the corporation
Assessments
Practice
Report