Teaching Responsibility

LJMU Schools involved in Delivery:

LJMU Partner Taught

Learning Methods

Lecture
Seminar
Workshop

Module Offerings

6502DGABW-SEP-PAR

Aims

1.To acquire knowledge about issues and dimensions of strategic management. 2.To recognise the importance of external and internal organisational factors in determining the competitive success of organisations.

Module Content

Outline Syllabus:What is strategy. Analysing the current situation. Competitive advantage. Corporate level strategy and strategic options. Methods of development. International strategy. Analysing Capabilities. Value Chain analysis Implementing strategy & managing change. Corporate reconstruction and reorganisation. Contemporary trends in Strategic Management.
Additional Information:To provide an integrative approach to the study of strategic management and to examine the role that this plays within the overall performance of the corporation

Assessments

Practice
Report