Teaching Responsibility
LJMU Schools involved in Delivery:
LJMU Partner Taught
Learning Methods
Lecture
Seminar
Tutorial
Module Offerings
6501IABSIN-SEP-PAR
Aims
This module is designed to support the student in developing their move into the music business. During the module the student will be supported in developing
• An individual business strategy
• An individual music/performer brand clearly responding to specific markets and territories
• A unique and specific marketing and promotion strategy to support the above
Learning Outcomes
1.
Describe and demonstrate the ability to produce a clear, well developed and informed career and business strategy which responds to the contemporary popular and commercial music markets
2.
Describe and demonstrate the ability to develop a coherent music ́brand ́ which responds to a specific market and reflects their own music and its position
3.
Describe and demonstrate the ability to develop a clear, innovative, well informed and practical marketing and promotion strategy that responds to the realities of the music business and is realizable and realistic
Module Content
Outline Syllabus:This module represents the culmination of the student´s exploration and study of the music business and their potential part of it.
Students will be supported in developing their own individual artists / musician brand which responds specifically and appropriately to the realities of the music business in the territories that they are targeting. The students will then develop their brand and position further by developing a career / business plan with an associated marketing and promotion strategy.
Additional Information:The module is the culmination of the student’s studies allowing them to support and develop their own artist(s) or brands. Assessment is via a report and a portfolio.