Teaching Responsibility
LJMU Schools involved in Delivery:
Liverpool Business School
Learning Methods
Lecture
Seminar
Module Offerings
6317BUSBS-JAN-MTP
Aims
To analyse the principles and techniques involved in branding strategically within in a micro and macro context.
Learning Outcomes
1.
Critically analyse the effects of differing parameters within in strategic branding
2.
Evaluate the various strategies and models for developing brands from micro to macro level.
3.
Demonstrate and critically review the implementation tools for success in long-term branding.
Module Content
Outline Syllabus:Introduction to Strategic Branding Micro to Macro
Environment Dynamics
Managerial Insights
Customer / consumer Insights
Segmentation, targeting and positioning
Identity
Brand Building
Brand Delivery
Brand Experience
Brand Execution
Innovation
Brand Growth
Communication
Digital environment
Ethics and Information
Social responsibility and sustainability
Module Overview:
To analyse the principles and techniques involved in branding strategically within in a micro and macro context. To analyse the principles and techniques involved in branding strategically within in a micro and macro context.
To analyse the principles and techniques involved in branding strategically within in a micro and macro context. To analyse the principles and techniques involved in branding strategically within in a micro and macro context.
Additional Information:To analyse the principles and techniques involved in branding strategically within in a micro and macro context.