Teaching Responsibility
LJMU Schools involved in Delivery:
Engineering
Learning Methods
Lecture
Online
Tutorial
Module Offerings
6106MECH-JAN-CTY
Aims
To critically appraise strategic management theory and practice and to strategically apply relevant marketing theories, models, concepts and techniques to a range of appropriate case studies. As well as develop an understanding of the nature of strategy formulation and implementation through an analysis of current management strategies.
Learning Outcomes
1.
Use conceptual models to develop business strategies.
2.
Appraise the process through which strategic decisions are taken and the range of factors which inform that process.
3.
Critically examine the nature and process of implementing strategy and its role within organisational and physical asset management.
4.
Evaluate current developments in international and global management strategies.
Module Content
Outline Syllabus:Introduction to the Strategic Process:
Sources of Strategy – planning approach; competitive positioning approach; emergent or learning approach; core competence approach.
Strategic Decision Levels – Corporate; Business; Operational. Strategic Frameworks – Porter; resource-based view.
Strategic Objectives - Market standing; Innovation; Human Resources; Financial; vision, values and culture.
Physical Resources; Social Responsibility. Internal Analysis:
The Business Organisation – Resources, competences and core competences; value-adding activities.
Products and Markets – Market definition; market segmentation; Kotler's 5 levels of product benefits; New product development.
External Analysis:
Macro Environmental Analysis – PEST/STEP Analyses
Competitive Environment Analysis – Industry –Porter's Five Forces; Resource based approach; strategic group and competitor analysis; industry and market critical success factors.
Strategic Formulation:
Strategic thinking – rational and generative;
Strategy formulation – intended strategy and planning vs emergent strategy and incrementalism; (Business Level) – generic competitive strategies; Elements of Strategic Implementation; Objectives and performance measures.
Corporate Level Strategy – growth strategies and diversification.
Marketing and Competitive Advantage. Strategic Implementation and Management:
Organisational Structures – entrepreneurial, functional, divisional, matrix, network; Organisational Processes; Strategic Control Systems; Managing strategic change. Leadership and Management - The learning organisation; Emotional intelligence; good v bad leadership/management
Asset Management introduction – Physical assets; CapEx; Purchase/lease/hire; OpEx; Linking good asset management with good corporate and organisational strategy/policy.
Risk-based management – Formal Safety Assessment; Criticality analysis.
Module Overview:
This module will provide an in-depth analysis of the topics of Admiralty Law and of the modern law of Marine Insurance.
This module will provide an in-depth analysis of the topics of Admiralty Law and of the modern law of Marine Insurance.
Additional Information:This module will provide the students with an understanding of strategy formulation and implementation, introducing techniques for internal and external analysis through to applying appropriate models of strategy formulation. Students will also consider the international dimension as well as the stockholder vs stakeholder position.