Teaching Responsibility

LJMU Schools involved in Delivery:

Pharmacy & Biomolecular Sciences

Learning Methods

Lecture
Tutorial
Workshop

Module Offerings

6106BCBMOL-SEP-CTY

Aims

The aim of this module is to introduce students to the concept of entrepreneurship and commercialisation of biotechnology. The module will explore a range of activities, processes and concepts that are needed for new venture creation. The module will equip students with the knowledge and skills vital for communicating ideas and generating value in a knowledge based economy.

Learning Outcomes

1.
Formulate a business plan for a chosen target applicable to the biotechnology industry.
2.
Evaluate personal skills and attributes applicable to entrepreneurial situations.
3.
Research, develop and communicate ideas based on knowledge of the new venture creation process.
4.
Create promotional items related to specific new product concepts.
5.
Demonstrate the ability to retrieve and evaluate information.

Module Content

Outline Syllabus:Creative problem-solving and strategic thinking Business skills and awareness of industry trends Integrating science and business Evaluating ideas Understanding the product sector Evaluating a product’s market potential Raising capital and sources Commercialisation of a product Licensing technologies IP / trademarks, patents Understanding of legal and regulatory matters, regulatory approval and compliance Business plan models Pitching to investors Marketing strategies Ethical practice Managing uncertainty / risk management Teamwork and conflict resolution Relationship-building and communication
Module Overview:
The aim of this module is to introduce you to the concept of entrepreneurship and commercialisation of biotechnology. The module will explore a range of activities, processes and concepts that are needed for new venture creation. It will equip you with the knowledge and skills vital for communicating ideas and generating value in a knowledge based economy.
Additional Information:Workshops comprise various activities, including formal input, small group discussion, student presentation, evaluations of case studies, and interactive sessions with guest speakers. They are designed to develop an individual’s team working, project planning, time management and transferrable skills. Tutorials will provide personal development planning support.

Assessments

Report
Presentation