Teaching Responsibility
LJMU Schools involved in Delivery:
Pharmacy & Biomolecular Sciences
Learning Methods
Lecture
Tutorial
Workshop
Module Offerings
6106BCBMOL-SEP-CTY
Aims
The aim of this module is to introduce students to the concept of entrepreneurship and commercialisation of biotechnology. The module will explore a range of activities, processes and concepts that are needed for new venture creation. The module will equip students with the knowledge and skills vital for communicating ideas and generating value in a knowledge based economy.
Learning Outcomes
1.
Formulate a business plan for a chosen target applicable to the biotechnology industry.
2.
Evaluate personal skills and attributes applicable to entrepreneurial situations.
3.
Research, develop and communicate ideas based on knowledge of the new venture creation process.
4.
Create promotional items related to specific new product concepts.
5.
Demonstrate the ability to retrieve and evaluate information.
Module Content
Outline Syllabus:Creative problem-solving and strategic thinking
Business skills and awareness of industry trends
Integrating science and business
Evaluating ideas
Understanding the product sector
Evaluating a product’s market potential
Raising capital and sources
Commercialisation of a product
Licensing technologies
IP / trademarks, patents
Understanding of legal and regulatory matters, regulatory approval and compliance
Business plan models
Pitching to investors
Marketing strategies
Ethical practice
Managing uncertainty / risk management
Teamwork and conflict resolution
Relationship-building and communication
Module Overview:
The aim of this module is to introduce you to the concept of entrepreneurship and commercialisation of biotechnology. The module will explore a range of activities, processes and concepts that are needed for new venture creation. It will equip you with the knowledge and skills vital for communicating ideas and generating value in a knowledge based economy.
The aim of this module is to introduce you to the concept of entrepreneurship and commercialisation of biotechnology. The module will explore a range of activities, processes and concepts that are needed for new venture creation. It will equip you with the knowledge and skills vital for communicating ideas and generating value in a knowledge based economy.
Additional Information:Workshops comprise various activities, including formal input, small group discussion, student presentation, evaluations of case studies, and interactive sessions with guest speakers. They are designed to develop an individual’s team working, project planning, time management and transferrable skills. Tutorials will provide personal development planning support.
Assessments
Report
Presentation