Teaching Responsibility
LJMU Schools involved in Delivery:
Liverpool Business School
Learning Methods
Tutorial
Module Offerings
6039BUSMK-SEP-MTP
Aims
To enable students to undertake a work based marketing consultancy project during
the final year. This activity will allow the student to put into practice the skills and
knowledge gained.
Learning Outcomes
1.
Demonstrate the use of theoretical models and marketing principles in a live
project.
2.
Analyse a business / marketing issue and make practical recommendations
3.
Present a marketing report to professional standards.
4.
Undertake a reflection activity providing an in-depth self awareness report.
Module Content
Outline Syllabus:Marketing consultancy process, tendering
Field Investigation and analysis
Report writing and presentation
Reflection
Module Overview:
The aim of this Marketing Consultancy Project is to enable you to undertake a work based marketing consultancy project during the final year. This activity will allow you to put into practice the skills and knowledge gained.
The aim of this Marketing Consultancy Project is to enable you to undertake a work based marketing consultancy project during the final year. This activity will allow you to put into practice the skills and knowledge gained.
Additional Information:The consultancy project offers students an option to work with a live marketing case. The consultancy projects are sourced from students.
Assessments
Artefacts
Presentation
Reflection