Teaching Responsibility

LJMU Schools involved in Delivery:

Liverpool Business School

Learning Methods

Tutorial

Module Offerings

6039BUSMK-SEP-MTP

Aims

To enable students to undertake a work based marketing consultancy project during the final year. This activity will allow the student to put into practice the skills and knowledge gained.

Learning Outcomes

1.
Demonstrate the use of theoretical models and marketing principles in a live project.
2.
Analyse a business / marketing issue and make practical recommendations
3.
Present a marketing report to professional standards.
4.
Undertake a reflection activity providing an in-depth self awareness report.

Module Content

Outline Syllabus:Marketing consultancy process, tendering Field Investigation and analysis Report writing and presentation Reflection
Module Overview:
The aim of this Marketing Consultancy Project is to enable you to undertake a work based marketing consultancy project during the final year. This activity will allow you to put into practice the skills and knowledge gained.
Additional Information:The consultancy project offers students an option to work with a live marketing case. The consultancy projects are sourced from students.

Assessments

Artefacts
Presentation
Reflection