Teaching Responsibility
LJMU Schools involved in Delivery:
Liverpool Business School
Learning Methods
Lecture
Seminar
Tutorial
Module Offerings
6038BUSMK-SEP-MTP
Aims
To analyse the principles and techniques involved in marketing strategically within an
international context.
Learning Outcomes
1.
Critically analyse the effects of differing parameters within international markets.
2.
Demonstrate an understanding of the implementation strategies for success in international markets
3.
Evaluate the various strategies for developing international markets
Module Content
Outline Syllabus:Internationalisation
The International Trade Environment
The impact of Culture on International Marketing
Analysis of International Competitors
International Market Entry Strategies
Growth Strategies for SME's
Global Strategic Choices
International Product Management
Co-ordinating the Global Marketing programme
International Marketing Communications
International Pricing Strategies
International Distribution
Enabling Technologies
Module Overview:
Within this module, you will analyse the principles and techniques involved in marketing strategically within an international context.
Within this module, you will analyse the principles and techniques involved in marketing strategically within an international context.
Additional Information:As the world continues to increase trade across and between countries and the major economies become more integrated it is essential for students of marketing to have an appreciation of the role they are likely to play within this environment. Using frameworks from previous learning students are encouraged to apply these in a global context.
Assessments
Report
Centralised Exam