Teaching Responsibility

LJMU Schools involved in Delivery:

Liverpool Business School

Learning Methods

Lecture
Seminar
Tutorial

Module Offerings

6038BUSMK-SEP-MTP

Aims

To analyse the principles and techniques involved in marketing strategically within an international context.

Learning Outcomes

1.
Critically analyse the effects of differing parameters within international markets.
2.
Demonstrate an understanding of the implementation strategies for success in international markets
3.
Evaluate the various strategies for developing international markets

Module Content

Outline Syllabus:Internationalisation The International Trade Environment The impact of Culture on International Marketing Analysis of International Competitors International Market Entry Strategies Growth Strategies for SME's Global Strategic Choices International Product Management Co-ordinating the Global Marketing programme International Marketing Communications International Pricing Strategies International Distribution Enabling Technologies
Module Overview:
Within this module, you will analyse the principles and techniques involved in marketing strategically within an international context.
Additional Information:As the world continues to increase trade across and between countries and the major economies become more integrated it is essential for students of marketing to have an appreciation of the role they are likely to play within this environment. Using frameworks from previous learning students are encouraged to apply these in a global context.

Assessments

Report
Centralised Exam