3 hour exam

1. Introduction to psychology
2. Psychological perspectives
3. Reductionism within psychology
4. Attention
5. Perception
6. Multi-sensory perceptual psychology
7. Sensory memory
8. Working/Short term memory
9. Explicit long term memory
10. Implicit long term memory
11. Behavioural learning
12. Cognitive learning
13. Decision making models
14. Pre-purchase behaviour
15. Heuristics
16. Emotion
17. Psychology in different consumers

Consumer Psychology - 6031BUSMK

Consumer Psychology

Critically evaluate major behavioural, cognitive and biological perspectives of psychology such as perception, attention, memory and learning.

Critically understand, identify and summarise key concepts in consumer psychology and evaluate how such theories may inform strategic marketing decisions.

Critically analyse human cognitive abilities and how they manifest in a consumer behaviour context such as advertising.