Teaching Responsibility
LJMU Schools involved in Delivery:
Liverpool Business School
Learning Methods
Lecture
Workshop
Module Offerings
6023LBSBSC-JAN-MTP
Aims
To provide students with:
the tools and engagement in Strategic Branding of self to support long-term wider personal impact.
Learning Outcomes
1.
Critically analyse the effects of differing parameters within strategic branding.
2.
Evaluate the various strategies and models for developing brands from micro to macro levels.
3.
Reflect and apply implementation tools to a self-term branding strategy.
Module Content
Outline Syllabus:1. Ethics
2. Strategic (Micro Meso Macro Environment)
3. HRM (Insights and trends)
4. Branding (Building)
5. Psychology (Self)
6. Supply and Demand Consumption
7. Sustainability
8. Identity
9. Marketing & Communication
Module Overview:
This module provides you with the tools and engagement in Strategic Branding of self to support long-term wider personal impact.
This module provides you with the tools and engagement in Strategic Branding of self to support long-term wider personal impact.
Additional Information:Bespoke textbook developed with Pearson to support student’s engagement, knowledge sharing and critical thinking.