Teaching Responsibility

LJMU Schools involved in Delivery:

Liverpool Business School

Learning Methods

Lecture
Online
Seminar

Module Offerings

6004LBSBW-JAN-MTP

Aims

To allow students to develop an understanding of the key theory surrounding digital campaign planning.

Module Content

Outline Syllabus:The user journey. Email marketing. Search Engine Optimisation and keyword placement. Online advertising. Social media marketing. Omni-channel marketing. Inbound marketing. Using data to inform campaigns.
Module Overview:
Develop an understanding of the key theory surrounding digital campaign planning.
Additional Information:This module should complement the content learnt in level 5 and reinforce learning in adjacent modules at level 6

Assessments

Centralised Exam