Teaching Responsibility
LJMU Schools involved in Delivery:
Liverpool Business School
Learning Methods
Lecture
Online
Seminar
Module Offerings
6004LBSBW-JAN-MTP
Aims
To allow students to develop an understanding of the key theory surrounding digital campaign planning.
Module Content
Outline Syllabus:The user journey.
Email marketing.
Search Engine Optimisation and keyword placement.
Online advertising.
Social media marketing.
Omni-channel marketing.
Inbound marketing.
Using data to inform campaigns.
Module Overview:
Develop an understanding of the key theory surrounding digital campaign planning.
Develop an understanding of the key theory surrounding digital campaign planning.
Additional Information:This module should complement the content learnt in level 5 and reinforce learning in adjacent modules at level 6
Assessments
Centralised Exam