Teaching Responsibility

LJMU Schools involved in Delivery:

Liverpool Business School

Learning Methods

Lecture

Module Offerings

6003LBSEVM-SEP-MTP

Aims

To develop an understanding of the concepts of entrepreneurship, innovation and business start-up.

Learning Outcomes

1.
Analyse key elements of a proposed business start-up.
2.
Synthesize a range of entrepreneurial skills and apply to a chosen business idea.
3.
Apply research and business skills to develop and advance a business idea.

Module Content

Outline Syllabus:
The importance of start-up businesses and SMEs to the economy. Creativity, innovation and the market place. Business structures. The contribution of social enterprises. Business research. Networking and information sources including social media. Business planning and objective setting. Running the business/business maturity. Marketing for small business. Entrepreneurial skills. Business Start-up.
Module Overview:
To develop an understanding of the concepts of entrepreneurship, innovation and business start-up.
Additional Information:
Students will work individually on their chosen business idea. They will present their business idea to a panel of tutors and they will receive feedback from their presentation which will inform the subsequent development of an assessed business plan.

Assessments

Presentation

Report