Teaching Responsibility
LJMU Schools involved in Delivery:
Liverpool Business School
Learning Methods
Online
Module Offerings
6002LBSSB-SEP-MTP
Aims
To develop students' knowledge and understanding of the issues and concepts that exist within the sports business. To explore the multifaceted approach to the business that sport has become and the issues and complexities that surround it. To develop practical skills in relation to the core concepts of finance, sponsorship, marketing and technology.
Learning Outcomes
1.
Critically evaluate the sports business in relation to contemporary, relevant, and cutting-edge industry information and practice.
2.
Utilise a variety of real-life industry methods and scenarios to apply knowledge and understanding.
3.
Demonstrate high-level skills in relation to idea development, innovative thinking, creativity, communication, information analysis, production of professional documents and the ability to apply ideas with industry considerations.
Module Content
Outline Syllabus:
Data analytics and/or sports finance.
Business aspects of sport including media, sponsorship, marketing (digital and off-line) and sports technology (including products).
Sports law linked to sponsorship and image rights.
Growth of women’s sports and women’s sports sponsorship.
The role of sustainability within the sports business
Professional written presentation skills.
Group working.
Idea development.
Data analytics and/or sports finance.
Business aspects of sport including media, sponsorship, marketing (digital and off-line) and sports technology (including products).
Sports law linked to sponsorship and image rights.
Growth of women’s sports and women’s sports sponsorship.
The role of sustainability within the sports business
Professional written presentation skills.
Group working.
Idea development.
Module Overview:
To develop students' knowledge and understanding of the issues and concepts that exist within the sports business. To explore the multifaceted approach to the business that sport has become and the issues and complexities that surround it. To develop practical skills in relation to the core concepts of finance, sponsorship, marketing and technology.
To develop students' knowledge and understanding of the issues and concepts that exist within the sports business. To explore the multifaceted approach to the business that sport has become and the issues and complexities that surround it. To develop practical skills in relation to the core concepts of finance, sponsorship, marketing and technology.
Additional Information:
This module will support students in developing their thinking skills and their ability to make things happen.
This module will support students in developing their thinking skills and their ability to make things happen.
Assessments
Portfolio