Teaching Responsibility
LJMU Schools involved in Delivery:
LJMU Partner Taught
Learning Methods
Lecture
Seminar
Module Offerings
5713SERCBM-JAN-PAR
Aims
To provide students with the frameworks required to analyse the managerial challenges and decisions related to operating internationally for a business organisation.
Learning Outcomes
1.
Analyse the scale and scope of multinational enterprises, and their key role as international business actors.
2.
Demonstrate the managerial challenges related to operating in a dynamic international environment.
3.
Evaluate the corporate and functional strategies of MNEs.
Module Content
Outline Syllabus:Outline Syllabus:
Multinational Companies: A Historical Perspective
Introduction to Multinational Strategy
Organising Strategy
Corporate Strategy and National Competitiveness
MNEs as Responsible Stakeholders
Production Strategy
Marketing Strategy
HRM Strategy
Political Risk and Negotiation Strategy
International Financial Management.
Focus: British MNEs
Module Overview:
To provide students with the frameworks required to analyse the managerial challenges and decisions related to operating internationally for a business organisation. This module is designed as an advanced module, building on the level-4 core module in International Business Management.
To provide students with the frameworks required to analyse the managerial challenges and decisions related to operating internationally for a business organisation. This module is designed as an advanced module, building on the level-4 core module in International Business Management.
Additional Information:No course notes were provided.