Teaching Responsibility

LJMU Schools involved in Delivery:

LJMU Partner Taught

Learning Methods

Lecture

Seminar

Module Offerings

5713SERCBM-JAN-PAR

Aims

To provide students with the frameworks required to analyse the managerial challenges and decisions related to operating internationally for a business organisation.

Learning Outcomes

1.
Analyse the scale and scope of multinational enterprises, and their key role as international business actors.
2.
Demonstrate the managerial challenges related to operating in a dynamic international environment.
3.
Evaluate the corporate and functional strategies of MNEs.

Module Content

Outline Syllabus:Outline Syllabus:  Multinational Companies: A Historical Perspective  Introduction to Multinational Strategy  Organising Strategy  Corporate Strategy and National Competitiveness  MNEs as Responsible Stakeholders  Production Strategy  Marketing Strategy  HRM Strategy  Political Risk and Negotiation Strategy  International Financial Management.  Focus: British MNEs
Module Overview:
To provide students with the frameworks required to analyse the managerial challenges and decisions related to operating internationally for a business organisation. This module is designed as an advanced module, building on the level-4 core module in International Business Management.
Additional Information:No course notes were provided.

Assessments

Essay