There is only a single assessment for this module

Essay

Outline Syllabus:

 Multinational Companies: A Historical Perspective
 Introduction to Multinational Strategy
 Organising Strategy
 Corporate Strategy and National Competitiveness
 MNEs as Responsible Stakeholders
 Production Strategy
 Marketing Strategy
 HRM Strategy
 Political Risk and Negotiation Strategy
 International Financial Management.
 Focus: British MNEs

Managing the Multinational Enterprise - 5713SERCBM

Managing the Multinational Enterprise

Analyse the scale and scope of multinational enterprises, and their key role as international business actors.

Evaluate the corporate and functional strategies of MNEs.

Demonstrate the managerial challenges related to operating in a dynamic international environment.