Teaching Responsibility
LJMU Schools involved in Delivery:
LJMU Partner Taught
Learning Methods
Lecture
Seminar
Module Offerings
5702SERCBM-SEP-PAR
Aims
Students will examine the different methodological approaches and the benefits which can be gained from each or a mix. Students will also learn different methods of synthesising data and findings that will enable them to develop valid and reliable
conclusions that would facilitate informed business choices.
Learning Outcomes
1.
Demonstrate necessary skills to develop their scope and understanding of
research methodologies
2.
Apply in the right context the various research methodologies to match their
subject/business focus
3.
Demonstrate the research skills required to collect and understand secondary data
and/or primary data in the intended marketplace
4.
Demonstrate their ability to digest the complexity of their market and make valued
decisions based on factual data
5.
Understanding of the ethical considerations of any research
Module Content
Outline Syllabus:1. Examining theoretical approaches to methodologies
2. Research ethics
3. Research paradigms and approaches
4. Secondary data analysis
5. Qualitative and quantitative primary data collection approaches
6. Data collection instrument design
7. Methods of data analysis
8. Data analysis software packages
Module Overview:
To prepare students for the level 6 project, the module aims to enable students to develop a research proposal on a topic of their choice. The module aims to develop student skills in the research process. Working as an individual, students will work on a real research problem which will develop student skills in questionnaire design, team work, the analysis of quantitative and qualitative data and the production of a comprehensive research report.
To prepare students for the level 6 project, the module aims to enable students to develop a research proposal on a topic of their choice. The module aims to develop student skills in the research process. Working as an individual, students will work on a real research problem which will develop student skills in questionnaire design, team work, the analysis of quantitative and qualitative data and the production of a comprehensive research report.
Additional Information:The module aims to develop student skills in the research process.
Assessments
Portfolio