Teaching Responsibility
LJMU Schools involved in Delivery:
LJMU Partner Taught
Learning Methods
Lecture
Practical
Module Offerings
5628YCOM-JAN-PAR
Aims
To develop a theoretical knowledge of the concepts, media types and production techniques required to build interactive digital media systems and provide an opportunity to practice that theory.
To enable students to apply the principles of multimedia production and project management in digital multimedia communications projects showing an appreciation of the social, ethical and financial implications of these solutions
Learning Outcomes
1.
Differentiate between the components and media types of digital multimedia projects including text, graphics, typography, sound, video and animation and appraise the communication benefits and drawbacks of each media type.
2.
Illustrate the workflow, tasks and activities of the initial and pre-production phases of the digital multimedia development lifecycle.
3.
Apply the workflow, tasks and activities during the development and delivery phases of the digital multimedia development lifecycle and manage these activities.
4.
Selectively use a range of multimedia development tools to create and develop rich interactive multimedia content and applications.
Module Content
Outline Syllabus:Digital multimedia authoring process: conception, market and requirements analysis, persona analysis,
creative design process, storyboarding, user interface design, content creation,
copywriting, authoring, testing, delivery and handover.
Digital media representation: elements of multimedia (text, image, video, sound and
2D animation), media creation tools and media creation techniques, media design considerations.
.
Interactive multimedia design: User experience, wireframing, interaction design, feedback design, usability and accessibility, platform considerations.
Digital media processing and manipulation: compression, manipulation techniques,
synthesis of media, storage and data transmission considerations.
Interactive multimedia development: scripting, component building, linking
media, accessing dynamic data sets, interactive control of digital media elements,
dynamic user interfaces.
Interactive multimedia project management: roles and responsibilities, costing and
estimation, project planning, social and ethical considerations
Additional Information:This module looks at the interactive multimedia systems development process and investigates the composition and uses for various digital media types. It considers the typical digital multimedia development lifecycle and provides practical experience in digital multimedia content development and creation through the building of interactive multimedia applications.
Assessments
Artefacts
Exam