Teaching Responsibility
LJMU Schools involved in Delivery:
LJMU Partner Taught
Learning Methods
Lecture
Seminar
Tutorial
Module Offerings
5522CCMED-JAN-PAR
Aims
1. To develop students' understanding of the interactions and relationships between media products, producers and texts in the current context of Digital Media.
2. To provide students with the critical tools necessary to explore media products in relation to cultural production, circulation, regulation and reception.
3. To familiarise students with the range of research and writing techniques used in contemporary media production and academic media research.
Learning Outcomes
1.
Explore Digital Media Culture.
2.
Define and discuss relationships between audiences and texts.
3.
Assess the role of technological change and media production practices.
Module Content
Outline Syllabus:Concepts of Digital Media Culture will be explored in lectures such as: Spreadable media Transmedia Second Screen Content Collective Intelligence Social Media Social Television Producers and Consumers - changing relationships in seminars students will share ideas about these topics, applying them to media products and their experience.
Additional Information:This module examines the changing media landscape, the relationship between audiences and product and audience and producers. In particular it provides a bridge between the usually separated areas of theory and practice which, in turn, equips the students with a comprehensive knowledge of digital media cultures.