Teaching Responsibility
LJMU Schools involved in Delivery:
LJMU Partner Taught
Learning Methods
Lecture
Workshop
Module Offerings
5514ISTMCC-JAN-PAR
Aims
1. To introduce students to ways of analysing public communications as both a textual form and a cultural practice.
2. To support students in the development of work related graduate skills.
3. To provide students with the opportunity to undertake and reflect upon professional practice in media, cultural and communication industries.
4. To prepare students for career planning and work-based learning at Level 6.
Learning Outcomes
1.
Develop a Public Relation report in response to a client defined problem.
2.
Select and employ appropriate writing strategies in order to meet a given public relations brief.
3.
Research appropriately to meet the requirement of public relations writing.
Module Content
Outline Syllabus:Introduction to public relations; stakeholders and strategy; internet research and evaluation skills; ethics and corporate social responsibility; journalism and PR; writing skills for PR; new media and persuasive communications; campaigns and
strategy; managing social media.
Additional Information:The module enables students to study the development of public relations and its contemporary practice. Students will be asked to produce a portfolio of writing appropriate for public relations.