Teaching Responsibility
LJMU Schools involved in Delivery:
LJMU Partner Taught
Learning Methods
Lecture
Tutorial
Module Offerings
5506MMET-SEP-PAR
Aims
This module allows students to utilise their entrepreneurial skills and apply knowledge and understanding of marketing, finance, funding, law, resources, and operations gained in earlier modules, to create their own business plan for a music, entertainment, theatre or events business.
Learning Outcomes
1.
Apply knowledge to produce an effective and efficient marketing plan as an integral element in a consistent and coherent business plan
2.
Apply knowledge to produce an effective and efficient resources plan as an integral element in a consistent and coherent business plan
3.
Analyse relevant sources of funding for a business proposal as an integral element in a consistent and coherent business plan
4.
Calculate and analyse relevant data in order to produce realistic financial forecasts as an integral element in a consistent and coherent business plan
5.
Analyse legal and ethical factors affecting a business proposal as an integral element in a consistent and coherent business plan
Module Content
Outline Syllabus:Appraising business ideas and establishing a business model
Analysing the environment, stakeholder expectations and organizational purposes
Intellectual property management strategies
What makes a good business plan?
Identifying mission, aims and objectives
Presenting a rationale for the marketing plan
Marketing strategy. Operations and resources plan
Financial forecasts. Obtaining funding in the private sector
Legal structures and contractual arrangements
Additional Information:MODULE LEADER IS PHIL SAXE (p.saxe@lipa.ac.uk)
Assessments
Practice