Course Catalogue

LJMU Partner Taught

This module allows students to utilise their entrepreneurial skills and apply knowledge and understanding of marketing, finance, funding, law, resources, and operations gained in earlier modules, to create their own business plan for a music, entertainment, theatre or events business.

Outline Syllabus:Appraising business ideas and establishing a business model Analysing the environment, stakeholder expectations and organizational purposes Intellectual property management strategies What makes a good business plan? Identifying mission, aims and objectives Presenting a rationale for the marketing plan Marketing strategy. Operations and resources plan Financial forecasts. Obtaining funding in the private sector Legal structures and contractual arrangements

Additional Information:MODULE LEADER IS PHIL SAXE (p.saxe@lipa.ac.uk)