Teaching Responsibility

LJMU Schools involved in Delivery:

LJMU Partner Taught

Learning Methods

Lecture
Tutorial

Module Offerings

5506MMET-SEP-PAR

Aims

This module allows students to utilise their entrepreneurial skills and apply knowledge and understanding of marketing, finance, funding, law, resources, and operations gained in earlier modules, to create their own business plan for a music, entertainment, theatre or events business.

Learning Outcomes

1.
Apply knowledge to produce an effective and efficient marketing plan as an integral element in a consistent and coherent business plan
2.
Apply knowledge to produce an effective and efficient resources plan as an integral element in a consistent and coherent business plan
3.
Analyse relevant sources of funding for a business proposal as an integral element in a consistent and coherent business plan
4.
Calculate and analyse relevant data in order to produce realistic financial forecasts as an integral element in a consistent and coherent business plan
5.
Analyse legal and ethical factors affecting a business proposal as an integral element in a consistent and coherent business plan

Module Content

Outline Syllabus:Appraising business ideas and establishing a business model Analysing the environment, stakeholder expectations and organizational purposes Intellectual property management strategies What makes a good business plan? Identifying mission, aims and objectives Presenting a rationale for the marketing plan Marketing strategy. Operations and resources plan Financial forecasts. Obtaining funding in the private sector Legal structures and contractual arrangements
Additional Information:MODULE LEADER IS PHIL SAXE (p.saxe@lipa.ac.uk)

Assessments

Practice