Teaching Responsibility
LJMU Schools involved in Delivery:
LJMU Partner Taught
Learning Methods
Lecture
Workshop
Module Offerings
5503SSLNLC-SEP-PAR
Aims
To develop an understanding of experimental design, quantitative and qualitative research tools and statistics. The module will give opportunities to develop research skills linking academic theory to an issue within the workplace.
Learning Outcomes
1.
Critically assess and evaluate the research process for an academic published article
2.
Synthesize, interpret, analyse and evaluate information and data relevant to tourism, leisure and hospitality
Module Content
Outline Syllabus:Selecting a research topic, ethical considerations, writing a proposal, undertaking a literature search. Experimental design and research methods: quantitative, market research, qualitative. Statistics, including the use of computer packages (SPSS). Abstract writing, report writing and referencing.
Assessments
Portfolio
Portfolio