Teaching Responsibility
LJMU Schools involved in Delivery:
LJMU Partner Taught
Learning Methods
Lecture
Seminar
Tutorial
Module Offerings
5501IABSIN-SEP-PAR
Aims
This module builds on the overview given in level 4. The module aims to provide the student with a more refined understanding of the international music economy by focusing on differing territories (nations and zones) and genres of music and their audience and market.
Learning Outcomes
1.
Describe and demonstrate a critical knowledge and understanding of a range of differing territorial / national music business models
2.
Summarise and demonstrate a critical knowledge and understanding of a range of music genres and the differing business models and modes of consumption
3.
Describe and demonstrate the ability to undertake independent research, develop sound arguments which are communicated clearly
Module Content
Outline Syllabus:This module builds on the overview developed in level 4. The focus of the module is on diversity and differences in the international music economy. Within the modules students will explore
Music Territories and Nationalities
Within this section of the module students will explore how different nations and territories consume music and how the music business models have adapted to these differences. The module will cover at least three areas and within each they will explore
• Modes of Production
• Marketing and Promotion
• Modes of Consumption (distribution / live Music economy)
• Genres of Music (Indigenous / Generic / Imported)
• Ownership and Control
Music Genre and Sub-genres
The music economy is characterized by diversity. Each individual music genre and their sub-genres operate distinct business models. The dominant mainstream music business model only represents a small section of the music that is produced and consumed. Within this section of the module student will study a number of genres which may include such as
• Folk Music
• Heavy Metal / Rock
• Electronic Dance Music
• American Country Music
With each genre the business model will be dissected and its key characteristics and target market will be explored. As with territorial studies the students will explore
• Modes of Production
• Marketing and Promotion
• Modes of Consumption (distribution / live Music economy)
• Ownership and Control
Additional Information:The module builds on skills acquired at level 04 equipping students with a more refined understanding of the international music economy. Assessment is via two essays.