Teaching Responsibility

LJMU Schools involved in Delivery:

LJMU Partner Taught

Learning Methods

Lecture
Seminar

Module Offerings

5500ISTMCC-SEP-PAR

Aims

1. To introduce students to ways of analysing public communication as both a textual form and cultural practice. 2. To support students in the development of work related transferable skills. 3. To provide students with the opportunity to undertake and reflect upon professional practice in media, cultural and communication industries.

Learning Outcomes

1.
Develop a public information campaign in response to a client defined problem.
2.
Reflect critically upon the principles and practices of public communication.
3.
Demonstrate work-related transferable skills around initiative, problem solving, verbal and written communication and team-working.

Module Content

Outline Syllabus:Introduction to the notion of persuasive communication; Persuasive Communication as Manipulation; Persuasive Communication and Lifestyle; Persuasive Communication and Gender-isms; Introduction to the notion and nature of public information campaigns; Introduction to the design and pitching of a public information campaign; Analysis of existing forms of public communication; Understanding the client-agency relationship.
Additional Information:This online module equips students with the knowledge and skills to research, design and pitch a public information campaign for a 'live' client. The campaign itself is produced for the purposes of assessment but the task asks them to display the sort of transferable skills associated with professional practice in persuasive communication. The seminar sessions will be used to provide support for campaign groups as they move through the research, design and pitch phases of their campaigns. Guest speakers will be used to further develop the work-related focus of the module.

Assessments

Reflection
Presentation