Teaching Responsibility
LJMU Schools involved in Delivery:
Engineering
Learning Methods
Seminar
Workshop
Module Offerings
5166PDE-JAN-CTY
Aims
The aim of this module is to enable the student to develop a primarily digital marketing plan for a product concept, a key part of which involves producing a promotional video and photographic still featuring the prototype.
Learning Outcomes
1.
Develop a positioning and branding strategy for your product design
2.
Develop a credible and imaginative promotional plan for your product design.
3.
Design, plan and manage the creation of a scripted promotional video.
Module Content
Outline Syllabus:- Business Model Development
The business context – commercial realities, risk and reward, the innovation funnel.
Entrepreneurs and intrapreneurs, issues in becoming freelance, self employed or setting up a small business, advantages, disadvantages, risks, opportunities, crowdfunding
Market research, secondary, primary
Competitive advantage, value drivers, cost drivers, generic strategies
Segmentation and targeting Positioning and value proposition
Branding and packaging development, still photography
360 degree promotional strategy, campaign planning, advertising, public relations, teaser campaigns, sales strategy, campaign metrics
Internet marketing, email marketing, Search Engine Optimisation, Internet marketing analytics
Social media plan, Social media analytics, database marketing, cross/up selling
Service interaction design
Intellectual property
- Video Production
Video genres, promotional videos, the process of creating a promotional video to project brand values
The language and grammar of film, semiotics, symbolism, narrative structure, the story arc, three act play, creative process, scriptwriting, storyboarding, directing
Project planning : production process, resource acquisition and scheduling, budgeting, location scouting, props
Pre-production paperwork : shooting script, shooting schedule, script breakdown, floor plans, contracts, call sheets, release forms, risk assessment
Production : running a set, continuity, the take sequence
Shooting : Basic photography concepts, prime lenses, video camera design and operation, cinematography, DSLR phenomenon Shooting with a DSLR, DSLR audio (second system sound)
Video post production
Audio post production
Mastering – formats, standards
Distribution - uploading – web formats
Module Overview:
The aim of this module is to enable you to develop a primarily digital marketing plan for a product concept, a key part of which involves producing a promotional video and photographic still featuring the prototype.
The aim of this module is to enable you to develop a primarily digital marketing plan for a product concept, a key part of which involves producing a promotional video and photographic still featuring the prototype.
Additional Information:This module is delivered using a variety methods including ad-hoc lectures, seminars, tutorials and practical studio sessions. The module will be delivered from a product design perspective.
Assessments
Report
Artefacts