Teaching Responsibility

LJMU Schools involved in Delivery:

Engineering

Learning Methods

Seminar
Workshop

Module Offerings

5166PDE-JAN-CTY

Aims

The aim of this module is to enable the student to develop a primarily digital marketing plan for a product concept, a key part of which involves producing a promotional video and photographic still featuring the prototype.

Learning Outcomes

1.
Develop a positioning and branding strategy for your product design
2.
Develop a credible and imaginative promotional plan for your product design.
3.
Design, plan and manage the creation of a scripted promotional video.

Module Content

Outline Syllabus:- Business Model Development The business context – commercial realities, risk and reward, the innovation funnel. Entrepreneurs and intrapreneurs, issues in becoming freelance, self employed or setting up a small business, advantages, disadvantages, risks, opportunities, crowdfunding Market research, secondary, primary Competitive advantage, value drivers, cost drivers, generic strategies Segmentation and targeting Positioning and value proposition Branding and packaging development, still photography 360 degree promotional strategy, campaign planning, advertising, public relations, teaser campaigns, sales strategy, campaign metrics Internet marketing, email marketing, Search Engine Optimisation, Internet marketing analytics Social media plan, Social media analytics, database marketing, cross/up selling Service interaction design Intellectual property - Video Production Video genres, promotional videos, the process of creating a promotional video to project brand values The language and grammar of film, semiotics, symbolism, narrative structure, the story arc, three act play, creative process, scriptwriting, storyboarding, directing Project planning : production process, resource acquisition and scheduling, budgeting, location scouting, props Pre-production paperwork : shooting script, shooting schedule, script breakdown, floor plans, contracts, call sheets, release forms, risk assessment Production : running a set, continuity, the take sequence Shooting : Basic photography concepts, prime lenses, video camera design and operation, cinematography, DSLR phenomenon Shooting with a DSLR, DSLR audio (second system sound) Video post production Audio post production Mastering – formats, standards Distribution - uploading – web formats
Module Overview:
The aim of this module is to enable you to develop a primarily digital marketing plan for a product concept, a key part of which involves producing a promotional video and photographic still featuring the prototype.
Additional Information:This module is delivered using a variety methods including ad-hoc lectures, seminars, tutorials and practical studio sessions. The module will be delivered from a product design perspective.

Assessments

Report
Artefacts