Teaching Responsibility
LJMU Schools involved in Delivery:
Liverpool Business School
Learning Methods
Lecture
Seminar
Workshop
Module Offerings
5108LBSBW-JAN-MTP
Aims
This module aims to offer students an opportunity to develop in-depth understanding of the study of consumer behaviour and consumer buying process. The module aims to cover the key aspects like consumers’ influence on the field of marketing and vice versa; Consumer perceptions and motivations; Consumer Decision-Making Process; ;Effect of culture and lifestyles on consumers; and External variables affecting consumer behaviour
Learning Outcomes
1.
Analyse the influence of consumer behaviour on the field of marketing
2.
Explore consumer perceptions and attitudes that affect their purchase decisions
3.
Critically examine the consumer-decision making process
4.
To analyse the effect of culture and lifestyle on consumer and what external variables can affect consumer behaviour
Module Content
Outline Syllabus:Introduction to the course;
Consumer buying & evaluation process
Consumer motivation
Consumer values & involvement
Consumer Perception
Consumer Attitudes
Consumer Personality and Lifestyle
Individual decision-making
The self - Consumption & self-concept
Family structures & household decision-making
Culture & consumer behaviour
Module Overview:
This module aims to offer you an opportunity to develop in-depth understanding of the study of consumer behaviour and consumer buying process. The module aims to cover the key aspects like consumers influence on the field of marketing and vice versa; consumer perceptions and motivations; consumer decision-making process; effect of culture and lifestyles on consumers; and external variables affecting consumer behaviour.
This module aims to offer you an opportunity to develop in-depth understanding of the study of consumer behaviour and consumer buying process. The module aims to cover the key aspects like consumers influence on the field of marketing and vice versa; consumer perceptions and motivations; consumer decision-making process; effect of culture and lifestyles on consumers; and external variables affecting consumer behaviour.
Additional Information:This module aims to offer students an opportunity to develop in-depth understanding of the study of consumer behaviour and consumer buying process. The module aims to cover the key aspects like consumers’ influence on the field of marketing and vice versa; Consumer perceptions and motivations; Consumer Decision-Making Process; ;Effect of culture and lifestyles on consumers; and External variables affecting consumer behaviour.
Assessments
Presentation
Report