Teaching Responsibility

LJMU Schools involved in Delivery:

Liverpool Business School

Learning Methods

Lecture
Seminar
Workshop

Module Offerings

5108LBSBW-JAN-MTP

Aims

This module aims to offer students an opportunity to develop in-depth understanding of the study of consumer behaviour and consumer buying process. The module aims to cover the key aspects like consumers’ influence on the field of marketing and vice versa; Consumer perceptions and motivations; Consumer Decision-Making Process; ;Effect of culture and lifestyles on consumers; and External variables affecting consumer behaviour

Learning Outcomes

1.
Analyse the influence of consumer behaviour on the field of marketing
2.
Explore consumer perceptions and attitudes that affect their purchase decisions
3.
Critically examine the consumer-decision making process
4.
To analyse the effect of culture and lifestyle on consumer and what external variables can affect consumer behaviour

Module Content

Outline Syllabus:Introduction to the course; Consumer buying & evaluation process Consumer motivation Consumer values & involvement Consumer Perception Consumer Attitudes Consumer Personality and Lifestyle Individual decision-making The self - Consumption & self-concept Family structures & household decision-making Culture & consumer behaviour
Module Overview:
This module aims to offer you an opportunity to develop in-depth understanding of the study of consumer behaviour and consumer buying process. The module aims to cover the key aspects like consumers influence on the field of marketing and vice versa; consumer perceptions and motivations; consumer decision-making process; effect of culture and lifestyles on consumers; and external variables affecting consumer behaviour.
Additional Information:This module aims to offer students an opportunity to develop in-depth understanding of the study of consumer behaviour and consumer buying process. The module aims to cover the key aspects like consumers’ influence on the field of marketing and vice versa; Consumer perceptions and motivations; Consumer Decision-Making Process; ;Effect of culture and lifestyles on consumers; and External variables affecting consumer behaviour.

Assessments

Presentation
Report