Teaching Responsibility
LJMU Schools involved in Delivery:
Liverpool Screen School
Learning Methods
Lecture
Workshop
Module Offerings
5047JOURN-JAN-MTP
Aims
Provide an awareness of the sports PR and communication environment.
Develop industry focused practical skills and critical thinking.
Broaden professional skillset to enhance employability.
Learning Outcomes
1.
Critically analyse a range of techniques deployed in sports PR and comms.
2.
Demonstrate how social-digital media are activated for promotional purposes.
3.
Evidence awareness of how PR and comms strategy can engage sports journalists
Module Content
Outline Syllabus:This module will explore the role of public relations and communications in shaping the sports news agenda while analysing the contested yet mutually beneficial relationship between sports journalists and PR and comms departments. Awareness and skills developed here will help equip students for placements and potential employment in a continuing growth area of the sports media communication sector.
Additional Information:This module will introduce students to the industry focused requirements of a closely-aligned field that demands many of the skills taught on the course to recruit sports journalism graduates.