Teaching Responsibility
LJMU Schools involved in Delivery:
Liverpool Screen School
Learning Methods
Lecture
Workshop
Module Offerings
5043JOURN-SEP-MTP
Aims
1. To build on and develop students' previous production and writing skills to produce and present online news content.
2. To allow students to develop some advanced writing skills and formulate ways users can be encouraged to generate news-orientated content.
3. To work as a team in a live newsroom environment, covering stories in real-time
4. To think in creative and original ways to source and tell compelling stories in an accurate, clear, vigorous and balanced way.
Learning Outcomes
1.
Critically evaluate knowledge of online production processes including industry standard content management systems (CMS) to tell compelling stories in an accurate, clear, vigorous and balanced way.
2.
Edit copy accurately and write effective web headlines, applying the principles of Search Engine Optimisation (SEO) to content where appropriate, under pressure of deadlines.
3.
Research, evaluate and edit appropriate illustrations (including video), and use them with copy to maximum advantage.
4.
Design and implement audience engagement and brand strategies, making use of web analytics.
5.
Critically evaluate an understanding of the importance of user generated content, social media interactivity with users and effective moderation techniques.
Module Content
Outline Syllabus:Students will work as news teams and individually to learn how to write for the web and produce web content, including online text editing and headline writing with a view to effective SEO. Introduction to CMS and how to employ strategies to enhance audience experience, including use of analytics. Critique of how UGC is currently gathered and deployed. Professional practice of content moderation and issues of taste, decency and legality.
Module Overview:
You will work as news teams and individually to learn how to write for the web and produce web content, including online text editing and headline writing with a view to effective SEO. Introduction to CMS and how to employ strategies to enhance audience experience, including use of analytics. Critique of how UGC is currently gathered and deployed. Professional practice of content moderation and issues of taste, decency and legality.
You will work as news teams and individually to learn how to write for the web and produce web content, including online text editing and headline writing with a view to effective SEO. Introduction to CMS and how to employ strategies to enhance audience experience, including use of analytics. Critique of how UGC is currently gathered and deployed. Professional practice of content moderation and issues of taste, decency and legality.
Additional Information:Students will learn how to prepare their journalism for a digital audience, and apply their understanding to a real-world environment.