Teaching Responsibility
LJMU Schools involved in Delivery:
Liverpool Screen School
Learning Methods
Lecture
Seminar
Workshop
Module Offerings
5028MEDIA-JAN-MTP
Aims
To understand the key elements required in digital campaign planning and design.
To further enhance professional presentation design skills and communication
Learning Outcomes
1.
Demonstrate an understanding of key components required in a successful digital brand campaign
2.
Evidence a practical understanding of the tools and documentation necessary to implement an online digital campaign.
3.
To analyse a marketing campaign from a critical and technical viewpoint.
Module Content
Outline Syllabus:This module will equip students with the skills and understanding necessary to explore the creative process in building successful online brands. Students will analyse the relationship between enterprises and advertising agencies and discover how to create innovative concepts that are appropriate for a given creative brief.
The lecture series will introduce key concepts including:
STP (Segmentation, Targeting, Positioning).
7 p’s of marketing.
Performance tracking – platform engagement, mobile vs web click through etc.
Analytics – using media data sets to inform strategy.
The Seminar Crit will encourage peer to peer learning and feedback on campaign plans. Workshops will support technical needs.
Module Overview:
This module will equip you with the skills and understanding necessary to explore the creative process in building successful online brands. You will analyse the relationship between enterprises and advertising agencies and discover how to create innovative concepts that are appropriate for a given creative brief. The lecture series will introduce key concepts including:
This module will equip you with the skills and understanding necessary to explore the creative process in building successful online brands. You will analyse the relationship between enterprises and advertising agencies and discover how to create innovative concepts that are appropriate for a given creative brief. The lecture series will introduce key concepts including:
- STP (Segmentation, Targeting, Positioning)
- 7 p's of marketing
- Performance tracking – platform engagement, mobile vs web click through etc
- Analytics – using media data sets to inform strategy
- The Seminar Crit will encourage peer to peer learning and feedback on campaign plans. Workshops will support technical needs.
Additional Information:Students should work in the same groups as the “Industry 2” module. The marketing knowledge gained in this module should support the Industry 2 module outputs.