1500-word or video, individual, critical analysis of a successful digital marketing campaign.

Campaign Analysis

Group Presentation: Range of creative outputs and strategies for a digital marketing solution of a product. All artefacts, planning documentation and final presentation must be submitted as a PDF

Product campaign design

This module will equip students with the skills and understanding necessary to explore the creative process in building successful online brands. Students will analyse the relationship between enterprises and advertising agencies and discover how to create innovative concepts that are appropriate for a given creative brief. 

The lecture series will introduce key concepts including:

STP (Segmentation, Targeting, Positioning).
7 p’s of marketing.
Performance tracking – platform engagement, mobile vs web click through etc.
Analytics – using media data sets to inform strategy. 

The Seminar Crit will encourage peer to peer learning and feedback on campaign plans. Workshops will support technical needs.

Digital Marketing - 5028MEDIA

Digital Marketing

To analyse a marketing campaign from a critical and technical viewpoint.

Demonstrate an understanding of key components required in a successful digital brand campaign

Evidence a practical understanding of the tools and documentation necessary to implement an online digital campaign.