Teaching Responsibility
LJMU Schools involved in Delivery:
Liverpool Screen School
Learning Methods
Lecture
Seminar
Tutorial
Module Offerings
5022MEDIA-JAN-MTP
Aims
1. To develop students' understanding of the interactions and relationships between media products, producers and texts in the current context of Digital Media.
2. To provide students with the critical tools necessary to explore media products in relation to cultural production, circulation, regulation and reception.
3. To familiarise students with the range of research and writing techniques used in contemporary media production and academic media research.
Learning Outcomes
1.
Explore Digital Media Culture.
2.
Define and discuss relationships between audiences and texts.
3.
Assess the role of technological change and media production practices.
Module Content
Outline Syllabus:Concepts of Digital Media Culture will be explored in lectures such as:
Spreadable media
Transmedia
Second Screen Content
Collective Intelligence
Social Media
Social Television
Producers and Consumers - changing relationships
In seminars students will share ideas about these topics, applying them to media
products and their experience.
Module Overview:
This module enables you to develop an understanding of the interactions and relationships between media products, producers and texts in the current context of Digital Media. The module will provide you with the critical tools necessary to explore media products in relation to cultural production, circulation, regulation and reception.
This module enables you to develop an understanding of the interactions and relationships between media products, producers and texts in the current context of Digital Media. The module will provide you with the critical tools necessary to explore media products in relation to cultural production, circulation, regulation and reception.
Additional Information:This module examines the changing media landscape, the relationship between audiences and product and audience and producers. In particular it provides a bridge between the usually separated areas of theory and practice which, in turn,
equips the students with a comprehensive knowledge of digital media cultures.
Assessments
Essay