Teaching Responsibility
LJMU Schools involved in Delivery:
Liverpool Business School
Learning Methods
Lecture
Seminar
Module Offerings
5012LBSBSC-JAN-MTP
Aims
To enable students to gain an in depth understanding of trends and business models in the Digital Economy with particular focus on Digital Marketing.
Learning Outcomes
1.
Analyse a range of digital marketing practices in terms of their underlying business models.
2.
Compare the impact of digital marketing practices on the Marketing function.
3.
Apply and demonstrate the principles of effective digital presence and marketing practices in the development of an online portfolio.
Module Content
Outline Syllabus:Internet landscape
Types of Digital Business activity
Digital Commerce business models
Legal issues
Internet Marketing Strategies
Internet Marketing Communications.
Analytics
Social Media management
Module Overview:
This module enables you to gain an in depth understanding of trends and business models in the Digital Economy with particular focus on Digital Marketing. You will analyse a range of digital marketing practices in terms of their underlying business models, compare the impact of digital marketing practices on the Marketing function, and apply and demonstrate the principles of effective digital presence and marketing practices in the development of an online portfolio.
This module enables you to gain an in depth understanding of trends and business models in the Digital Economy with particular focus on Digital Marketing. You will analyse a range of digital marketing practices in terms of their underlying business models, compare the impact of digital marketing practices on the Marketing function, and apply and demonstrate the principles of effective digital presence and marketing practices in the development of an online portfolio.
Additional Information:To enable students to gain an in depth understanding of trends and business models in the Digital Economy with particular focus on Digital Marketing.