Course Catalogue

Liverpool Business School

This module enables students to develop an understanding of how to do business in emerging markets and build partnerships with emerging country firms.

Outline Syllabus:Emerging markets and the global economy States and markets in emerging economies The choice of target markets and entry modes Forming strategic alliances Reaching emerging market consumers Offshoring production and innovation to emerging markets? Doing business in China and India Doing business in Brazil, Russia and South Africa The rise of emerging market multinationals Critical perspectives on the theory and practice of international business in emerging markets

Module Overview:
This module enables students to develop an understanding of how to do business in emerging markets and build partnerships with emerging country firms.

Additional Information:Doing business successfully in today’s global economy requires an understanding of emerging economies and firms. This module enables students to develop an understanding of how to do business in emerging markets and build partnerships with emerging country firms. More specifically, it aims to: - provide a comparative analysis of the business systems of the most dynamic emerging markets in Asia, Eastern Europe/Russia, Latin America and Africa, with a particular focus on the role of the state and the functioning of institutions and markets. - provide students with the analytical tools required to assess the attractiveness of particular emerging economies as target markets as well as to identify appropriate entry and growth strategies. - examine the potential benefits, costs and risks of moving production and R&D operations to emerging economies, such as China and India. - critically assess the economic, social and environmental impact of developed country multinationals and foreign direct investment in emerging markets. - analyse emerging market firms’ expansion into advanced economies, with a particular focus on their mergers and acquisitions strategies. - critically evaluate the relevance and applicability of traditional/Western theories on the internationalisation of the firm to explain the recent rise of emerging country multinationals.