Pres

Emerging markets and the global economy 

States and markets in emerging economies 

The choice of target markets and entry modes 

Forming strategic alliances 

Reaching emerging market consumers 

Offshoring production and innovation to emerging markets? 

Doing business in China and India 

Doing business in Brazil, Russia and South Africa 

The rise of emerging market multinationals 

Critical perspectives on the theory and practice of international business in emerging markets

Business in Emerging Markets - 5011LBSBW

Business in Emerging Markets

Demonstrate an understanding of the institutional aspects of the business environment in major emerging markets and the practical implications they have for foreign firms looking to enter or already operating in these markets.

Evaluate the attractiveness of particular emerging markets - as target markets, production or sourcing bases, and R&D locations – and identify appropriate strategies for developed country firms to incorporate them into their global operations and exploit the opportunities they offer.

Demonstrate an understanding of the expansion of emerging market firms into advanced economies and how it is changing the competitive landscape for advanced economy multinationals in their home markets.

Demonstrate a critical understanding of the theory and practice of international business in emerging markets.