Teaching Responsibility
LJMU Schools involved in Delivery:
Public and Allied Health
Learning Methods
Lecture
Practical
Module Offerings
5010PUBHEA-SEP-CTY
Aims
Develop critical thinking and media literacy skills to help students find reliable information to make decisions, take action, and share news responsibly about public health.
Learning Outcomes
1.
Critically analyse the media's reporting of public health issues
2.
Compare and contrast different media platforms and their use in public health
3.
Develop the skills to effectively communicate public health concerns through the media
Module Content
Outline Syllabus:Public understanding of uncertainty and risk in public health including wicked problems like obesity, drug & substance use, sexual health
Different media and their portrayal and framing of public health, and the reasons underlying this – film, TV, news, social media, art, etc.
Focussed sessions on specific topics and media / communication e.g. noncommunicable diseases, substance use, acute disease risk etc.
Mass-media health promotion campaigns
Social marketing methods
Module Overview:
This module enables you to develop critical thinking and media literacy skills to help you find reliable information to make decisions, take action, and share news responsibly about public health. This module will include many examples from recent and historic media depictions of public health messages e.g. smoking, pregnancy and birth weight, Zika virus, MMR vaccination and autism, 7 day NHS death toll, health screening, expert witnesses, and drug deaths in young users.
This module enables you to develop critical thinking and media literacy skills to help you find reliable information to make decisions, take action, and share news responsibly about public health. This module will include many examples from recent and historic media depictions of public health messages e.g. smoking, pregnancy and birth weight, Zika virus, MMR vaccination and autism, 7 day NHS death toll, health screening, expert witnesses, and drug deaths in young users.
Additional Information:This module will include many examples from recent and historic media depictions of public health messages e.g. smoking, pregnancy and birth weight, Zika virus, MMR vaccination and autism, 7 day NHS death toll, health screening, expert witnesses, and drug deaths in young users.
The assessment will be conducted in problem learning sets and involve the production of a report on the media's response to a specific public health issue and a mass media health promotion campaign. Specific issues that students study can
either be deep-seated "Wicked" issues in public health like obesity, drug use or sexual health for example.