Teaching Responsibility

LJMU Schools involved in Delivery:

Leadership and Organisational Development

Learning Methods

Online

Placement/Practice

Workshop

Module Offerings

5007LODDA-JAN-MTP

Aims

This module aims to develop apprentices' ability to effectively communicate with an organisation's stakeholders using marketing and communications theories and strategies

Learning Outcomes

1.
Analyse and apply theories and concepts to develop their ability to communicate effectively in a range of contexts using different mediums
2.
Develop strategies to articulate and communicate organisational purpose and values to stakeholders
3.
Develop strategies and plans to manage and enhance stakeholder communications

Module Content

Outline Syllabus:Communications theory Stakeholder theory/management Sustainable development goals Responsible management/leadership ESG principles
Module Overview:
This module aims to develop apprentices ability to effectively communicate with an organisations stakeholders using marketing and communications theories and strategies.
Additional Information:DA standards (knowledge) D1 Knows how to create marketing and sales strategies F1 Understands different forms of communication (written, verbal non-verbal, digital) and how to apply them F2 Knows how to maintain personal presence and present to large groups I1 Understands approaches to stakeholder, customer and supplier management, developing engagement, facilitating cross functional working and negotiation DA standards (skills) D4 Uses customer insight and analysis of data to determine and drive customer service outcomes and improve customer relationships D5 Uses creative approaches to developing solutions to meet customer needs F4 Communicates clearly, effectively and regularly using oral, written and digital channels and platforms G3 Is able to articulate organisational purpose and values

Assessments

Portfolio

Presentation