Teaching Responsibility
LJMU Schools involved in Delivery:
Leadership and Organisational Development
Learning Methods
Online
Placement/Practice
Workshop
Module Offerings
5007LODDA-JAN-MTP
Aims
This module aims to develop apprentices' ability to effectively communicate with an organisation's stakeholders using marketing and communications theories and strategies
Learning Outcomes
1.
Analyse and apply theories and concepts to develop their ability to communicate effectively in a range of contexts using different mediums
2.
Develop strategies to articulate and communicate organisational purpose and values to stakeholders
3.
Develop strategies and plans to manage and enhance stakeholder communications
Module Content
Outline Syllabus:Communications theory
Stakeholder theory/management
Sustainable development goals
Responsible management/leadership
ESG principles
Module Overview:
This module aims to develop apprentices ability to effectively communicate with an organisations stakeholders using marketing and communications theories and strategies.
This module aims to develop apprentices ability to effectively communicate with an organisations stakeholders using marketing and communications theories and strategies.
Additional Information:DA standards (knowledge)
D1 Knows how to create marketing and sales strategies
F1 Understands different forms of communication (written, verbal non-verbal, digital) and how to apply them
F2 Knows how to maintain personal presence and present to large groups
I1 Understands approaches to stakeholder, customer and supplier management, developing engagement, facilitating cross functional working and negotiation
DA standards (skills)
D4 Uses customer insight and analysis of data to determine and drive customer service outcomes and improve customer relationships
D5 Uses creative approaches to developing solutions to meet customer needs
F4 Communicates clearly, effectively and regularly using oral, written and digital channels and platforms
G3 Is able to articulate organisational purpose and values