Teaching Responsibility

LJMU Schools involved in Delivery:

Liverpool Business School

Learning Methods

Workshop

Module Offerings

5007BPR-JAN-MTP

Aims

The module aims to give students a framework for understanding and evaluating the landscape in digital communication and the impact on the PR function

Module Content

Outline Syllabus:The digital PR landscape: roles and responsibilities The digital communication landscape: implications for information and knowledge transfer Digital communication as an enabler for transparency Digital communications and internal communication Digital communication tactics Social and its role in planned communication Stakeholder evaluation: insights into appropriate digital channels Digital communication and evaluation Social Media Evaluation: principles and practice Strategic approaches to digital communication management Search Engine Optimisation: visibility and information control
Module Overview:
The module aims to give you a framework for understanding and evaluating the landscape in digital communication and the impact on the PR function. A theoretical and practical module, it enables you to build tools for evaluating the digital communication landscape.
Additional Information:A theoretical and practical module which enables students to build evaluation tools for evaluating the digital communication landscape.

Assessments

Portfolio