Teaching Responsibility

LJMU Schools involved in Delivery:

Liverpool Business School

Learning Methods

Workshop

Module Offerings

5007BPR-JAN-MTP

Aims

The module aims to give students a framework for understanding and evaluating the landscape in digital communication and the impact on the PR function

Learning Outcomes

1.
Discuss the impact of digital communication platforms on the role of the PR Practitioner.
2.
Locate the digital communication management role within the PR function
3.
To evaluate the effectiveness of organisational digital communication

Module Content

Outline Syllabus:The digital PR landscape: roles and responsibilities The digital communication landscape: implications for information and knowledge transfer Digital communication as an enabler for transparency Digital communications and internal communication Digital communication tactics Social and its role in planned communication Stakeholder evaluation: insights into appropriate digital channels Digital communication and evaluation Social Media Evaluation: principles and practice Strategic approaches to digital communication management Search Engine Optimisation: visibility and information control
Module Overview:
The module aims to give you a framework for understanding and evaluating the landscape in digital communication and the impact on the PR function. A theoretical and practical module, it enables you to build tools for evaluating the digital communication landscape.
Additional Information:A theoretical and practical module which enables students to build evaluation tools for evaluating the digital communication landscape.

Assessments

Portfolio