Teaching Responsibility
LJMU Schools involved in Delivery:
Liverpool Business School
Learning Methods
Workshop
Module Offerings
5007BPR-JAN-MTP
Aims
The module aims to give students a framework for understanding and evaluating the landscape in digital communication and the impact on the PR function
Module Content
Outline Syllabus:The digital PR landscape: roles and responsibilities
The digital communication landscape: implications for information and knowledge transfer
Digital communication as an enabler for transparency
Digital communications and internal communication
Digital communication tactics
Social and its role in planned communication
Stakeholder evaluation: insights into appropriate digital channels
Digital communication and evaluation
Social Media Evaluation: principles and practice
Strategic approaches to digital communication management
Search Engine Optimisation: visibility and information control
Module Overview:
The module aims to give you a framework for understanding and evaluating the landscape in digital communication and the impact on the PR function. A theoretical and practical module, it enables you to build tools for evaluating the digital communication landscape.
The module aims to give you a framework for understanding and evaluating the landscape in digital communication and the impact on the PR function. A theoretical and practical module, it enables you to build tools for evaluating the digital communication landscape.
Additional Information:A theoretical and practical module which enables students to build evaluation tools for evaluating the digital communication landscape.
Assessments
Portfolio