Teaching Responsibility
LJMU Schools involved in Delivery:
Liverpool Business School
Learning Methods
Workshop
Module Offerings
5007BPR-JAN-MTP
Aims
The module aims to give students a framework for understanding and evaluating the landscape in digital communication and the impact on the PR function
Learning Outcomes
1.
Discuss the impact of digital communication platforms on the role of the PR Practitioner.
2.
Locate the digital communication management role within the PR function
3.
To evaluate the effectiveness of organisational digital communication
Module Content
Outline Syllabus:The digital PR landscape: roles and responsibilities
The digital communication landscape: implications for information and knowledge transfer
Digital communication as an enabler for transparency
Digital communications and internal communication
Digital communication tactics
Social and its role in planned communication
Stakeholder evaluation: insights into appropriate digital channels
Digital communication and evaluation
Social Media Evaluation: principles and practice
Strategic approaches to digital communication management
Search Engine Optimisation: visibility and information control
Module Overview:
The module aims to give you a framework for understanding and evaluating the landscape in digital communication and the impact on the PR function. A theoretical and practical module, it enables you to build tools for evaluating the digital communication landscape.
The module aims to give you a framework for understanding and evaluating the landscape in digital communication and the impact on the PR function. A theoretical and practical module, it enables you to build tools for evaluating the digital communication landscape.
Additional Information:A theoretical and practical module which enables students to build evaluation tools for evaluating the digital communication landscape.
Assessments
Portfolio