Teaching Responsibility

LJMU Schools involved in Delivery:

Liverpool Business School

Learning Methods

Online
Workshop

Module Offerings

5004LBSMK-JAN-MTP

Aims

Demonstrate a practical understanding of the key areas of digital marketing, including current digital marketing tools and website development.

Module Content

Outline Syllabus:Website development. Email Marketing Campaign Development. Online Advertising Tools. Web Analytics. Search Engine Optimisation. Social Media Management Tools. Online video.
Module Overview:
This module enables you to demonstrate a practical understanding of the key areas of digital marketing, including current digital marketing tools and website development.
Additional Information:This complementary programme of skills will enable students to understand and participate in the development of digital marketing solutions.

Assessments

Portfolio