Teaching Responsibility
LJMU Schools involved in Delivery:
Liverpool Business School
Learning Methods
Online
Workshop
Module Offerings
5004LBSMK-JAN-MTP
Aims
Demonstrate a practical understanding of the key areas of digital marketing, including current digital marketing tools and website development.
Module Content
Outline Syllabus:Website development.
Email Marketing Campaign Development.
Online Advertising Tools.
Web Analytics.
Search Engine Optimisation.
Social Media Management Tools.
Online video.
Module Overview:
This module enables you to demonstrate a practical understanding of the key areas of digital marketing, including current digital marketing tools and website development.
This module enables you to demonstrate a practical understanding of the key areas of digital marketing, including current digital marketing tools and website development.
Additional Information:This complementary programme of skills will enable students to understand and participate in the development of digital marketing solutions.
Assessments
Portfolio