Teaching Responsibility

LJMU Schools involved in Delivery:

Leadership and Organisational Development

Learning Methods

Practical
Seminar

Module Offerings

5004LBCENT-JAN-MTP

Aims

This module aims to enable students to communicate effectively with stakeholders and customers. Knowledge of marketing and PR strategies will be developed and applied to create integrated communications strategies that effectively communicate value propositions and manage a ventures public image.

Learning Outcomes

1.
Use appropriate models and techniques to define, articulate and communicate value to customers and stakeholders
2.
Apply relevant theory to develop and deploy marketing strategies to engage and convert customers
3.
Manage a ventures external presence using public relations theory, strategy and techniques

Module Content

Outline Syllabus:
Integrated marketing communications Digital marketing techniques and strategies Value propositions Public relations principles and techniques Marketing principles
Module Overview:
This module aims to enable students to communicate effectively with stakeholders and customers. Knowledge of marketing and PR strategies will be developed and applied to create integrated communications strategies that effectively communicate value propositions and manage a ventures public image.
Additional Information:
This module focuses on developing the knowledge and skills required to effectively manage external communications.

Assessments

Presentation
Portfolio