Teaching Responsibility
LJMU Schools involved in Delivery:
Liverpool Business School
Learning Methods
Lecture
Workshop
Module Offerings
5004BPR-JAN-MTP
Aims
To appraise key issues and develop strategic planning for effective event management
Learning Outcomes
1.
Define key objectives for event management
2.
Analyse and develop strategies for public events
3.
Apply project management principles and techniques
Module Content
Outline Syllabus:Media events and their relative effectiveness
The role of the PR professional in event management
“Public” events and their relative effectiveness
The development of online events
Maximising publicity and media coverage for events
Project management techniques and principles
Project strategy
Gantt charts and critical path analysis
Resourcing issues
Module Overview:
This module focuses on the key areas of strategy, planning and management associated with event management. Project management principles and practical techniques are covered to enable you to deliver events.
This module focuses on the key areas of strategy, planning and management associated with event management. Project management principles and practical techniques are covered to enable you to deliver events.
Additional Information:This module focuses on the key areas of strategy, planning and management associated with event management. Project management principles and practical techniques are covered to enable students to deliver events.