Teaching Responsibility

LJMU Schools involved in Delivery:

Liverpool Business School

Learning Methods

Lecture

Workshop

Module Offerings

5004BPR-JAN-MTP

Aims

To appraise key issues and develop strategic planning for effective event management

Learning Outcomes

1.
Define key objectives for event management
2.
Analyse and develop strategies for public events
3.
Apply project management principles and techniques

Module Content

Outline Syllabus:Media events and their relative effectiveness The role of the PR professional in event management “Public” events and their relative effectiveness The development of online events Maximising publicity and media coverage for events Project management techniques and principles Project strategy Gantt charts and critical path analysis Resourcing issues
Module Overview:
This module focuses on the key areas of strategy, planning and management associated with event management. Project management principles and practical techniques are covered to enable you to deliver events.
Additional Information:This module focuses on the key areas of strategy, planning and management associated with event management. Project management principles and practical techniques are covered to enable students to deliver events.

Assessments

Report