Portfolio

The Media &#39;Agenda&#39;
Defining and approaching the media in the light of Web 2.0 
Media interviews and discussions
Awareness of the practical media environment and equipment
The impact of social media on the PR practitioner
Effective online and offline communication techniques
Media analytics
Media relationships
News releases and feature writing
Blogging and micro blogging
The progressive use of organic social media
The role of social media advertising in PR
Press conferences and media discussions
Media context of issue and crisis management

Media Management - 5002BPR

Media Management

Appraise methods of approaching the modern multi-faceted media and its impact on reputation

Prepare for a media or media oriented client meeting

Apply strategies for maximizing and evaluating media coverage through a management approach

Plan and apply written and oral communication techniques within a media
environment

Propose a written campaign to internal and external clients and other user groups when approaching the media