Teaching Responsibility
LJMU Schools involved in Delivery:
LJMU Partner Taught
Learning Methods
Lecture
Online
Seminar
Module Offerings
4602VLUBW-SEP-PAR
Aims
Understand the underlying principles of marketing, including the range of specific marketing activities and their influence on organisations.
Learning Outcomes
1.
Describe the core principles of Marketing and the theories behind them.
2.
Discuss the factors and trends in the marketing environment and how they affect marketing.
3.
Explain the role of marketing to the organisation.
4.
Demonstrate the application of the marketing mix within different marketing contexts.
5.
Apply and adapt marketing mix to satisfy customers' needs.
Module Content
Outline Syllabus:Introduction to Marketing
Marketing Strategy
Consumer Markets
Business Markets
Consumer Value
Products, Services & Brands
Pricing
Marketing Channels
Marketing Communications
Additional Information:A comprehensive introduction to the fundamental principles of marketing
Assessments
Report
Exam