Teaching Responsibility
LJMU Schools involved in Delivery:
LJMU Partner Taught
Learning Methods
Lecture
Practical
Tutorial
Module Offerings
4521CCMED-JAN-PAR
Aims
1. To introduce the concept of the media as a multi million pound global industry and the opportunities this affords to the creative media sector.
2. To acquaint students with local media companies and organisations.
Learning Outcomes
1.
Understand the opportunities afforded by the global media industry.
2.
Explore the operation of the contemporary UK media industry.
3.
Identify and reflect upon the following aspects of self awareness in respect of
personal development and career planning: strengths and weaknesses, motivations and values, ability to work with others.
Module Content
Outline Syllabus:Lectures and guest speaker presentations introduce the students to engaging with local media industries. Workshops look at producing case studies and a business plan.
Additional Information:This module enables students to develop an understanding of the global media industry from a business perspective and to directly interact with media industry professionals in order to gain valuable insights into local media businesses. It also encourages development of writing and presentation skills and an awareness of professional business planning for a new SME.