Teaching Responsibility

LJMU Schools involved in Delivery:

LJMU Partner Taught

Learning Methods

Lecture

Module Offerings

4516NCCG-JAN-PAR
4516NCCG-SEP-PAR
4516NCCG-SEP_NS-PAR

Aims

This module aims to teach marketing theories and frameworks that can be related to real world scenarios. Students will be introduced to the principles of marketing, supporting them to develop an introductory marketing plan. Successful completion of this module will enhance students knowledge and understanding of marketing for either their own business or within an organisation.

Learning Outcomes

1.
Explain the role of marketing and how it interrelates with other functional units of an organisation.
2.
Compare ways in which organisations use elements of the marketing mix (7Ps) to achieve overall business objectives.
3.
Develop and evaluate a basic marketing plan.
4.
Discuss the impact of mass marketing on society.

Module Content

Outline Syllabus:Definitions of marketing The marketing concept Structure and operations of marketing departments Analysis of marketing processes Marketing as a business function Interrelationships between functional units and marketing 7Ps marketing mix Marketing planning process and strategy The value of marketing plans Links between marketing plans, strategies and objectives Evaluation and monitoring of marketing plans and strategies Goal setting of marketing strategies and the resources required

Assessments

Presentation
Report