Teaching Responsibility
LJMU Schools involved in Delivery:
LJMU Partner Taught
Learning Methods
Lecture
Module Offerings
4516NCCG-JAN-PAR
4516NCCG-SEP-PAR
4516NCCG-SEP_NS-PAR
Aims
This module aims to teach marketing theories and frameworks that can be related to real world scenarios. Students will be introduced to the principles of marketing, supporting them to develop an introductory marketing plan.
Successful completion of this module will enhance students knowledge and understanding of marketing for either their own business or within an organisation.
Learning Outcomes
1.
Explain the role of marketing and how it interrelates with other functional units of an organisation.
2.
Compare ways in which organisations use elements of the marketing mix (7Ps) to achieve overall business objectives.
3.
Develop and evaluate a basic marketing plan.
4.
Discuss the impact of mass marketing on society.
Module Content
Outline Syllabus:Definitions of marketing
The marketing concept
Structure and operations of marketing departments
Analysis of marketing processes
Marketing as a business function
Interrelationships between functional units and marketing
7Ps marketing mix
Marketing planning process and strategy
The value of marketing plans
Links between marketing plans, strategies and objectives
Evaluation and monitoring of marketing plans and strategies
Goal setting of marketing strategies and the resources required
Assessments
Presentation
Report