Teaching Responsibility

LJMU Schools involved in Delivery:

LJMU Partner Taught

Learning Methods

Lecture
Seminar
Workshop

Module Offerings

4503VLUBW-JAN-PAR

Aims

To immerse students into the role and practice of marketing, providing knowledge and understanding of the relevant theories through engagement.

Learning Outcomes

1.
Understand the Marketing concept
2.
Appreciate the role of Marketing across personal, public, private and not for profit organisations
3.
Understand the concept of the Marketing mix for both goods and services
4.
Discuss the impact of brands, strategy, positioning and personality
5.
Appraise the influence of the E-economy and Digital Marketing within society

Module Content

Outline Syllabus:Marketing Concept Marketing with the Organisation Marketing Environment Marketing Planning Segmentation, Targeting and Positioning Developing the Marketing Mix Products, Services and Branding Strategy Pricing Marketing Communications Sales Management Marketing Channels Customer Relationship Marketing Non-profit Marketing Advertising Consumer Buying Behaviour Ethics, Social Responsibility and Sustainability Digital Marketing and E-Economy Global Perspective
Additional Information:To introduce students to the role and practice of Marketing within a variety of organisations.

Assessments

Essay