Teaching Responsibility
LJMU Schools involved in Delivery:
LJMU Partner Taught
Learning Methods
Lecture
Seminar
Workshop
Module Offerings
4503VLUBW-JAN-PAR
Aims
To immerse students into the role and practice of marketing, providing knowledge and understanding of the relevant
theories through engagement.
Learning Outcomes
1.
Understand the Marketing concept
2.
Appreciate the role of Marketing across personal, public, private and not for profit organisations
3.
Understand the concept of the Marketing mix for both goods and services
4.
Discuss the impact of brands, strategy, positioning and personality
5.
Appraise the influence of the E-economy and Digital Marketing within society
Module Content
Outline Syllabus:Marketing Concept
Marketing with the Organisation
Marketing Environment
Marketing Planning
Segmentation, Targeting and Positioning
Developing the Marketing Mix
Products, Services and Branding Strategy Pricing
Marketing Communications
Sales Management
Marketing Channels
Customer Relationship Marketing
Non-profit Marketing
Advertising
Consumer Buying Behaviour
Ethics, Social Responsibility and Sustainability
Digital Marketing and E-Economy
Global Perspective
Additional Information:To introduce students to the role and practice of Marketing within a variety of organisations.
Assessments
Essay