Teaching Responsibility
LJMU Schools involved in Delivery:
LJMU Partner Taught
Learning Methods
Lecture
Seminar
Module Offerings
4502IYBSG-APR-PAR
4502IYBSG-JAN-PAR
Aims
In this module students will analyse corporate objectives and strategy and develop an understanding of the impact of external influences.
Students investigate businesses that trade on a global scale and explore their reasons for doing so. Students develop an understanding of the globally competitive environment and consider the ethical and moral dimensions of global business activities.
Learning Outcomes
1.
Describe and analyse how Business aims and objectives influence business decisions.
2.
Identify and analyse global business and marketing concepts.
3.
Outline and discuss how businesses manage change in the global market.
4.
Identify and discuss the impact MNC’s have on International business ethics.
Module Content
Outline Syllabus:- Business objectives and strategy
- Theories of corporate strategies
- SWOT & the Impact of external influences
- Influences on business decisions - corporate influences, business ethics
- Shareholders versus stakeholders
- Managing change - Causes and effects of change
- Global Business – Globalisation, International trade and business growth, Factors contributing to increased globalisation
- Protectionism & Trading blocs
- Global & localised marketing, niche marketing
- Cultural/social factors contributing to marketing
- Global industries and companies (multinational corporations)
- The impact of MNCs – controlling MNC’s & Ethics
Module Overview:
This module will introduce students to a range of management themes, theories and processes in contemporary business management. Students will explore Marketing & PR as key themes in contemporary business management and will also learn to recognise the relationship between Marketing & PR and organisational objectives. Students will examine Marketing & PR within the world of business using case studies and examples of real-world business scenarios.
This module will introduce students to a range of management themes, theories and processes in contemporary business management. Students will explore Marketing & PR as key themes in contemporary business management and will also learn to recognise the relationship between Marketing & PR and organisational objectives. Students will examine Marketing & PR within the world of business using case studies and examples of real-world business scenarios.
Additional Information:Students will examine Marketing & PR within the world of business using case studies and examples of real-world business scenarios.
Louise Burton - Module Leader.
Assessments
Exam
Test