Teaching Responsibility
LJMU Schools involved in Delivery:
Liverpool Business School
Learning Methods
Tutorial
Workshop
Module Offerings
4204SSLN-JAN-MTP
Aims
This module aims to develop knowledge and understanding both theoretically and through practical scenarios about the role of marketing, sponsorship and PR in the sports business.
Learning Outcomes
1.
Review the role of marketing for sports organisations, federations and other stakeholders in the sports industry
2.
Develop a practical understanding of the functions of marketing, sponsorship and public relations for a sports organisation
3.
Demonstrate and reflect on industry standard skills based on real-world case study scenarios
Module Content
Outline Syllabus:Sponsorship and advertising
Integrated marketing communications
Public relations
Online and offline marketing
Purpose of sports marketing
Marketing of and through sports
Portfolio construction
Module Overview:
This module aims to develop knowledge and understanding both theoretically and through practical scenarios about the role of marketing, sponsorship and PR in the sports business.
This module aims to develop knowledge and understanding both theoretically and through practical scenarios about the role of marketing, sponsorship and PR in the sports business.
Additional Information:This module will be taught through workshops, problem based learning tasks and industry case studies.