Teaching Responsibility

LJMU Schools involved in Delivery:

Liverpool School of Art & Design

Learning Methods

Lecture

Practical

Seminar

Tutorial

Workshop

Module Offerings

4105GD-JAN-MTP

Aims

1. To introduce the role of text in visual communication. 2. To encourage experimentation with the relationship between text, typography and image. 3. To explore the role of semiotics within visual communication. 4. To foster the relationship of image and text as a means of personal visual communication.

Learning Outcomes

1.
Recognise the role of text in visual communication.
2.
Identify and explore the relationship between text, typography and image in response to set briefs with creativity.
3.
Recognise how type can be used to construct visual communication.

Module Content

Outline Syllabus:1. Sketchbook methodology. 2. Typography workshops. 3. Type and image. 4. Illustrating texts. 5. Basic page layout. 6. Information hierarchy. 7. Non-linear narrative.
Module Overview:
The aim of this module is to introduce the role of text in visual communication and encourage experimentation with the relationship between text, typography and image. You will also explore the role of semiotics within visual communication.
Additional Information:This module explores the role of text in visual communication both as starting point, content and medium for graphic design and illustration practice. Set project(s) will encourage students to experiment with the relationship between text, typography and image.

Assessments

Portfolio