Students are expected to develop a full 2500 word marketing plan for a company of their choice.

2500 words marketing plan

In class Exam

- Introduction to Marketing
- Marketing Environment
- Marketing Research
- Segmentation, Targeting and Positioning
- Products and Services
- Brand management
- Pricing
- Promotional mix
- Marketing channels. Retailing and Wholesaling
- Personal selling and sales promotion

Marketing Management and Sales - 4055YPCBM

Marketing Management and Sales

Analyse markets and customers utilising secondary sources of information

Define the key theoretical marketing and sales concepts and provide valid examples

Demonstrate the ability to justify marketing strategies and synthesise ideas into a marketing plan

Define and evaluate corporate micro- and macroenvironment

Assess and apply the marketing mix tool (4Ps)